What are the core tasks of the post-project work of a marketing exhibition company?
Exhibition booth, exhibition hall. Setup. Yifan International Exhibition
May 18, 2022 17:22 Jiangsu
Exhibition marketing work is divided into three parts: pre-event preparation, in-event execution, and post-event follow-up. Thoroughly prepare for the event before it starts, execute it carefully, showcase the essence of the brand, and create highlights during the event, and then follow up forcefully after the event. This is a powerful guarantee for the successful organization of an exhibition by the brand. 
When the exhibition came to a successful conclusion and the brands had successfully dismantled their booths, the project team members were far from being done. The core of the post-event work was: cleaning up the scene, clearing the spoils, and pursuing the victory with renewed vigor. 

1. When evaluating the marketing of the exhibition, success cannot be judged solely based on whether there was a transaction on the spot. A brand participates in an apparel exposition rather than a trade fair. Exhibition marketing should be understood as an investment that is returned in installments. As for whether the return is increased in value, it depends on how the enterprise handles things after the exhibition.
2. After returning, the enterprise should immediately organize the pre-exhibition preparation team, the in-exhibition project team, and other relevant personnel of the enterprise to summarize the exhibition marketing. And divide and implement the follow-up matters after the exhibition.
3. Immediately organize the expansion personnel to follow up and visit the potential customers, and do your best to close the cooperation.
4. Immediately organize the media support personnel to report on the exhibition, and maintain the subsequent brand promotion of the exhibition.
5. Immediately organize the planning personnel and terminal support personnel to promote and support the terminal operation based on the exhibition marketing effect.
6. Immediately organize relevant personnel to sort, archive, break down and implement the various information collected by the intelligence group.
7. Do not easily deny relevant information and materials. These information and materials should be centrally archived. All of these may become useful resources for the enterprise in the future.
8. Keep the information of the visited but not strongly interested customers, maintain regular contact, continuously maintain and update the customers' understanding of the brand, and continuously enhance the customers' confidence in the brand.
9. After returning from the exhibition, communicate with the customers within one week, and contact them every two or three months.
10. Before each new product launch event, investment promotion event, or order collection event, contact these customers. Maybe he will become your next customer.
11. When you go on a business trip to these customer locations, contact them and visit them in person. They may become your next customer. 
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